A great website is not neccessarily the one with the most cutting edge technology or the most bells and whistles.
Yes, a great website should be eye-catching and have good… no, GREAT visual appeal. But above all, it should be easy to navigate and be user friendly. By user friendly, I mean it should not be so complex or animated, that the user cannot find what they are looking for. Any “bells and whistles” should only play a part in this goal, not detract from it
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Secondly, the website should project a level of professionalism that embodies the company for which it represents. Clean and simple is a rule of tumb I generally live by.
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