Jackson MS Web Site Design

There are serveral methods of Search Engine Optimization. For this post I am going to focus on website content and how to optimize your content to help  move up the search engine ladder.

The first thing you need to understand is that search engine optimization takes time and dedication. Most of the grass roots methods of optimizing content take time to see the true results, sometimes up to two to three months. And once you get to the top, you must work to maintain your position. Since there are hundreds and even thousands of new businesses going onlin every day, you must always be aware of competition and new search trends.

Once you have decided to take your search engine optimization campaign by the horns, you must choose a few key words or phrases to target. This will give you a clear focus on tracking return for your efforts…. it is much more effecient to work on one or two key phrases and hit them hard rather than spreading your efforts over 10 or more.

The goal to optimizing your content is to build as much content containing the keyword that you have chosen, but not over saturate with too many keywords… sounds confusing huh? Well a rule of thumb is about 3 – 9% of the content should have a keyword, so one out of every 12 – 15 words should be a keyword. Other helpful tricks are to bolden keywords and be sure to use them within header tags ( <h1>, <h2>, <h3>, etc.).

You also need to include links that contain your keyword, so that search engines see that your content is relative to the targeted keyword or phrase. If you are targeting the key phrase “best widgets online”, you want to place a link like this, <a href=”http://www.widgetco.com”>Read more about the best widgets online</a>. 

This will help you get started in optimizing your website for search engines. It only scratches the very surface of website content optimization, but is a starting point. The key is take your time, be patient and have fun. I will post a more in depth article as time permits and also cover other search engine optimization techniques such as backlinking, blog posting and social network marketing.

Search Engine Opitimization

(SEO) is the single most important factor in getting your website in front of potential customers. If you want viewers to find your website, it is crucial to get listed at the top of the major search engines.

When choosing a firm to handle your SEO needs, there are several factors to condsider:

• Firm History – is the company well established and do they have a track record
• Delivery – can they deliver results. Most SEO campaigns take time, any firm promising overnight results may be over-promising
• Methods/Strategies

  – what tactics will the firm be using. many search engines will ban you if you use ‘black-hat’ methods, or methods that are perceived as shady.

• Reputation – does the firm have a solid reputation, are they admired in their field?

You should also learn as much as possible about SEO and Search Engine Optimization

techniques. This way you are well informed and can talk intelligently with the firm you decide to hire to take on your SEO campaign.