SEO 101
by Judson | December 13, 2008 | In Search Engine Optimization (SEO) | No Comments
Search Engine Opitimization (SEO) is the single most important factor in getting your website in front of potential customers. If you want viewers to find your website, it is crucial to get listed at the top of the major search engines.
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When choosing a firm to handle your SEO needs, there are several factors to condsider:
- Firm History - is the company well established and do they have a track record
- Delivery - can they deliver results. Most SEO campaigns take time, any firm promising overnight results may be over-promising
- Methods/Strategies - what tactics will the firm be using. many search engines will ban you if you use ‘black-hat’ methods, or methods that are percieved as shady.
- Reputation
- does the firm have a solid reputation, are they admired in their field?
You should also learn as much as possible about SEO and Search Engine Optimization techniques. This way you are well informed and can talk intelligently with the firm you decide to hire to take on your SEO campaign.
